Music Marketing for the DIY Musician

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Business Basics for Musicians

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News Flash > NEW Video Streaming Series And Book On Grove3



Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget.


Intended for Use with the Author’s popular book Music Marketing for the DIY Musician (available for download soon on Groove3), this video series is a MARKETING 101 UNIVERSITY CRASH COURSE intended for “anyone” who wants to gain a Basic Foundation of Marketing.



THIS SERIES IS NOT INTENDED FOR THOSE who already believe they are primed for success and ready for the big time, nor is it for those looking for the latest quick tips and tactics to getting immediately seen, heard, and signed. 


RATHER, THIS SERIES IS FOR the creative/intellectual type who understands the importance of looking at their careers from the “ground floor and up” to find a truly unique position in the marketplace that will set them apart from the masses.  


This course summarizes BASIC MARKETING CONCEPTS, such as: Writing a Vision Statement, Analyzing Your Customers, Sizing Up the Competition, Creating SMART Goals, and Strategizing for Success (Branding, Product, Price, Place, and Measuring). 



HANDY MARKETING PLAN TEMPLATES found in the book will help viewers apply what they’ve learned to create a fully.


Watch the trailer here:


BOBBY BORG is a former major label, independent, and DIY recording/touring artist and the former Vice President of Special Events for the Los Angeles chapter of the American Marketing Association. He is the author of Music Marketing For The DIY MusicianThe Musician’s Handbook, Five Star Music Makeover, Business Basics For Musicians, and over 1,000 magazine and blog articles. A distinguished educator, Borg teaches at Musicians Institute and UCLA Extension and speaks at Berklee College of Music and other distinguished schools worldwide. He is also the founder of Bobby Borg Consulting, where he assists rising music professionals globally. He lives in Los Angeles. His website is


Watch the trailer here: