Music Marketing for the DIY Musician

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Business Basics for Musicians

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Advice > Articles > Your Music Career Really Is A Business!

QUICK TIP: Your Music Career Really Is a Business! And it's also an Art!


Think of your career as a business and a company, and have lots of f***kin' fun while you're at it. In today's music industry, you must think of your career as a serious “business” and you must act like any other professional company. You must conduct thorough market research, assemble a Marketing Plan that incorporates the proper business elements and language, delegate responsibilities appropriately among the entire team, and execute your plan effectively. But you must never forget why you started music in the first place: To have fun! This is the business of entertainment. If you can't entertain yourself, you can't entertain your customers and fans. Music is a serious business, but it's also an art! 




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