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How To Market Your CD And Create A Buzz
Back Cover Copy
Quick Tips Included
Student Testimonials
About The Author
Publisher’s Information
Autographed: List: $19.99. Special: $15.99
HOW TO MARKET YOUR CD AND CREATE A BUZZ BACK COVER COPY
“Its great to get insight from someone who has been through the struggles of the music business and has come out successfully. I truly think it is a privilege to be in Bobby’s classes, study his techniques, and apply his useful tips.”—Hans Eichman, Musician’s Institute Student, Independent Musician
To attract serious interest in the music industry today—whether it is from a record label, publishing company, manager or attorney—independent artists must be proactive about their careers and accomplish a great deal on their own first.
However, with no organized plan of attack or blue-print in place, many artists fall short of reaching their dreams and moving forward to that next level of their careers. Sadly, their gigs are poorly attended, boxes of CDs left unsold under their beds—and even worse—the band calls it quits after months or years of developing.
How To Market Your CD and Create A Buzz offers step-by-step quick tips essential in putting together and initiating your own personal “Marketing Plan of Attack.”™ And since money is tight for most artists, it’s presented from the perspective of having a ZERO TO LIMITED DOLLAR BUDGET!
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Quick Tips Included
- Develop a Gigging Strategy
- Identify Your Film/Television/Game Plan
- Know your Internet Scheme
- Align With Corporate Sponsors
- Build a Print Media Plan
- Consider Your Video Goals
- Plan a Realistic Advertising Campaign
- Conceive a Sales/Distribution Strategy
- And So Much More
Special Features Include:
- Complete Resource Guide with Over 200 Contacts
- Roundtable Interview with Industry Pros
Make no mistake: Having no plan is like planning to fail. Having a plan and failing to execute it is equally as damaging.
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STUDENT TESTIMONIALS
“Bobby’s has so much to offer in his books and classes. I am using everything he taught me one step at a time and getting amazing results.”
—Marenda Hughes-Taylor, UCLA Student of Entertainment,
Personal Manager
"Bobby is an amazing instructor and writer. He has a great way of making things—that initially seem impossible or difficult to achieve—accomplishable. He’s a great motivator! This in it self is a true talent.”
—Josh Villalta, Independent Artist, Member of the Band “Choleric”
“Thanks to Bobby for all his guidance and excellent instructions in his class and in his book, "How to Market Your CD And Create A Buzz." It has lots of very useful information. I'm excited and bubbling with new ideas.”
—Stephanie Scott, Indie Artist
ABOUT THE AUTHOR
Bobby Borg, a former major label, DIY and indie label recording/touring artist, is a music business consultant, respected guest speaker and panelist, and contributor to several music business publications. Borg is the author of the best selling Billboard publication The Musician’s Handbook, and with 25 years experience in music, he teaches Independent CD Marketing classes at UCLA and Musicians Institute. He lives in Los Angeles, CA.
PUBLISHER’S INFORMATION
Mistra Music
P.O Box 18564
Beverly Hills, CA 90209
Printed In The United States By:
Fidlar Doubleday, Inc.
4570 Commercial Avenue, Suite A
Portage, MI 49002
www.fidlardoubleday.com
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