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Everything Package (Handbook, DVD, CD, How To Market)
Everything Package
How To Market Your CD and Create a Buzz
Musician’s Handbook, Revised Edition
Musician’s Crash Course: Live DVD Footage
The Musician’s Crash Course: Interview Series
Author Information
Publisher’s/Manufacturers Information
Fan Letters
List: $89.99. Discount Bundle Price: $49.99
EVERYTHING PACKAGE (Handbook, DVD, CD, How To Market)
“I purchased Bobby’s Everything Package (which I call the 4-pack) and can't wait to delve into it and take this dream from a fairy tale into reality. Thanks to people like Bobby who take the time to put together such useful information, I have a lot more confidence and hope about pursuing my career.”
—Christy Gilardi, Singer/Songwriter
Get the benefits of four great products at one great price! The Everything Package features How To Market Your CD And Create A Buzz (Autographed), The Musician’s Handbook Revised Edition, (Autographed), The Musician’s Crash Course: Live DVD Footage, and The Musician’s Crash Course: Interview Series. This is our most popular package. From business to DIY marketing strategies, this is information that you cannot afford to miss. Act now!
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How to Market Your CD and Create a Buzz
To attract serious interest in the music industry today—whether it is from a record label, publishing company, manager or attorney—independent artists must be proactive about their careers and accomplish a great deal on their own first.
However, with no organized plan of attack or blue-print in place, many artists fall short of reaching their dreams and moving forward to that next level of their careers. Sadly, their gigs are poorly attended, boxes of CDs left unsold under their beds—and even worse—the band calls it quits after months or years of developing.
How To Market Your CD and Create A Buzz offers step-by-step quick tips essential in putting together and initiating your own personal “Marketing Plan of Attack.”™ And since money is tight for most artists, it’s presented from the perspective of having a ZERO TO LIMITED DOLLAR BUDGET!
Tips Include: Develop a Gigging Strategy, Identify Your Film/Television/Game Plan, Know your Internet Scheme, Align With Corporate Sponsors, Build a Print Media Plan, Consider Your Video Goals, Plan a Realistic Advertising Campaign, Conceive a Sales/Distribution Strategy, and so much more. Special Features Include: Complete Resource Guide with Over 200 Contacts and a Roundtable Interview with Industry Pros.
Make no mistake: Having no plan is like planning to fail. Having a plan and failing to execute it is equally as damaging.
Musician’s Handbook, Revised Edition
The musician who wrote the book for musicians, Bobby Borg, is back with The Musician’s Handbook, Revised Edition: A Practical Guide To Understanding The Music Business (Billboard Books). This edition contains even more exclusive interviews and behind-the-scene information on what really happens behind the curtains and closed doors, and sheds light on what life is like for musicians in front of the bright lights and in the back rooms of the industry.
The Musician’s Handbook provides thirteen revised and updated chapters covering every aspect of the music industry, including publishing and recording royalties, attorney fees, the costs and benefits of managers and bookkeepers and much more. Bobby Borg uses his experience both as a touring artist, producing consultant, and UCLA music business educator to deliver the latest in new royalty rates, structures for the digital age, new industry contacts, addresses, and websites. Whether read cover-to-cover or used as a reference for certain aspects of the music industry, such as understanding copyright law in today’s new music business or knowing how to avoid the hidden pitfalls throughout the industry, Bobby Borg’s The Musician ‘s Handbook is a must-have for every aspiring, up–and–coming, and veteran musician in the business! Click here to get the Everything Packa
ge:
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Musician’s Crash Course: Live DVD Footage
Bobby Borg’s Musician’s Crash Course: Live DVD Footage features over twenty-five top industry guests in panel discussions, class lectures, and chalkboard presentations. This is “Reality” Music Biz 101. Get career-changing answers to important questions and issues with this 75-minute presentation based on Borg’s UCLA class and best selling Billboard publication The Musician’s Handbook. Courses Included: Pursuing A Career In The New Music Industry, Understanding Business Relationships, Putting Together Your Professional Team, Record Royalties & Advances/Sales & Distribution, Music Publishing, Live Performance/Touring/Merchandising, Bonus Footage with heated debates, song critiques, and interviews.
Take The Crash Course Here, So That You Don’t Crash And Burn Out There!
The Musician’s Crash Course: Interview Series
The Musician’s Crash Course Interview Series features a broad overview of the music business based on the best-selling book The Musician’s Handbook. Interview hosts Holleywood & Brewski of FLORID-ALIVE Productions lead 45 minutes of audio interviews on a variety of key topics that you want and need to hear. Read the book and listen to the CD. This is Music Business While Your Mobile.
AUTHOR INFORMATION
Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience. A graduate of Berklee College of Music with a BA in Professional Music, he serves as a music business educator at Musician’s Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas.
PUBLISHER’S/MANUFACTURERS INFORMATION
Billboard Books: An imprint of Watson-Guptill Publications
Tuffy Productions & Bobby Borg
Disc Makers
www.discmakers.com
FAN LETTERS
Perfect Balance of Clarity and Focus
By Rondi Marsh
"Bobby, your resources are a perfect balance of clarity and focus but enough of the details to grasp the complicated sort of 'grey areas'. You understand that the people who tend to need and read your book (like me) are artists who need that sort of simplicity to keep us focused on the big picture—yet the details are there if and when you need to really tune into them."
A Reflection of What is Current
By Geoff Tyson
Yo Bobby, I LOVE your books. They are well written, very informative and impressive in how up to date they are. Times have changed in the last few years and I am happy to be reading something that is a reflection of what is current.
The Best of the Many I’ve Read For School
By Seth Owen
Bobby, I've read many books for school and entertainment on the music business and yours are definitely the better ones. It's more fulfilling to read about any industry from someone who has experienced both spectrums (being an artist and then an industry professional). Great job!
Knowledge to Make the Right Decisions
By Angelica
Hi Bobby, I wish I would have had read your books when I first got signed by an indie label when I was only 14. I had no idea at that time about the music business. I just wanted to sing on stage and inspire others. Your books would have given me the knowledge to make the right decisions.
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