BOOKS BY ME

For the last 20 years, my books have been used in top universities, schools, and conferences around the world. That tradition lives on today with up-to-date revisions for the new music business to save you time and money.

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  • Revised marketing plan templates
  • Line by-line updates (for 2000 – 2025, and beyond)
  • A new chapter to prepare you for the future of marketing
  • New interviews with top leaders
  • An "Indie Bible Top Twenty" list of promotional contacts
  • Three new marketing plan samples
  • New and revised services/tools/contacts
  • A revised/expanded/ glossary of marketing terms
  • Sixty test questions to test your knowledge
  • Available in both digital and physical format on AMAZON.

"Bobby merges tried-and-tested DIY marketing concepts merged with practical knowledge so musicians and industry professionals can save time and money. —Ira Kalb, clinical marketing professor, USC Marshall School of Business

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_Business Basics C1_2
  • Line by Line Edits for the new music business
  • Updates in Copyright Laws
  • New Royalty Rates for streaming royalties
  • Future Predictions (from Here to 2025 and Beyond)
  • New Interviews with Industry Leaders
  • New "Boxed Stories" paralleling current events
  • Updated Resources and New contacts
  • Test questions to assess your knowledge
  • Available in both digital and physical format on AMAZON
  • And more...

"The music business is full of minefields. This book steers you through them in a way that let's you enjoy the journey.
Don Gorder, chair of music business/management, Berklee College of Music

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  • Written by a music business expert together with an expert in personal finance
  • Provides the fundamentals of making/saving money in 2023 and beyond
  • Teaches you how to better track your money and expenses
  • Provides the basics of building credit and getting out of debt
  • Helps you plan for financial freedom (retirement)
  • Provides the fundamentals of smart investing
  • Reveals the latest investing apps
  • Gives you the basics of insurance and taxes
  • Helps to protect your estate

"Time-proven personal finance and investing wisdom to encourage musicians toward their dreams. In a noisy world where everybody wants to sell you something, this book is the music of common sense investing." Rick Van Ness, author and educator at FinancingLife.org

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  • Written by two pros with a combined 70-years experience
  • Short digestible chapters written in a conversational tone
  • Section-by-section FAQs that expand on key issues
  • Boxed text stories featuring current events
  • Interviews with top beat makers and collaborators
  • A section on the future of music publishing
  • A section on creative issues like songwriting and more
  • A Glossary to help you keep track of important terms
  • Publishing resources to help you place/promote music
“An extremely well-laid out and easy-to-read book that provides a strong foundation to both the business and creative aspects of the music publishing industry today. This book is a must-read!”
Michael K. Garcia, Chair, Thornton School of Music, The University of Southern California

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