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April 15, 2010: UCLA FALL CLASS STARTING. DIY Music Marketing. Space Limited. Hurry, Sign up Now! Click here.
Do-It-Yourself Music Marketing
Starts April 15, 2010: Thursday Evening.
WHO?
Of interest to singer/songwriters, bands, producers, managers, start-up record label personnel, and anyone interested in DIY grassroots marketing strategies that utilize a limited to zero budget.
WHAT?
Participants work individually or in teams to prepare for the release of an independent CD. You learn basic marketing concepts to help you define your format, identify your target audience, conceptualize your image, realize your positioning, and define your brand.
You create your own marketing plans and timelines, including gigging, radio, Internet, press, video, advertising, sponsorships, sales and distribution, and film and TV licensing. Techniques for mailing press kits, following-up, and tracking results also are discussed.
At the completion of this course, you present your marketing plan to a panel of expert judges for review and analysis. Student volunteers perform a live concert showcase in a popular L.A. club booked and promoted by the class.
Weekly lectures, class discussions, and exercises are supplemented by industry guest speakers emphasizing a particular marketing strategy.
WHERE?
Classes are held at the beautiful UCLA campus in Westwood, California. The rooms are state of the art, there is secure parking, and security walking the grounds at all times of the night.
HOW?
Go to: uclaextenaion.edu. Key Words: DIY Music Marketing.
Or, paste this link into your browser:
https://www.uclaextension.edu/r/search.aspx?c=DIY
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