Music Marketing for the DIY Musician

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Business Basics for Musicians

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News Flash > NEW CLASS STARTS SPRING 2017: MUSIC PUBLISHING

NEW CLASS STARTS SPRING 2017: MUSIC PUBLISHING

 

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This entry-level course is of interest to songwriters, bands, and producers, but applicable to anyone who wants to learn both the creative and business basics of music publishing from A-Z. Working online via keynote slides, podcasts, and live tele-conferences, you learn how to improve your chances for getting seen, heard, and signed. Topics include effective songs, broadcast quality recordings, and brand equity; how to ensure that you're not getting ripped off: United States copyright basics, copyright registration in Washington D.C., and co-writer and producer splits; what music publishing companies can do for your career: song-plugging, advances, and copyright administration; how to make sense of publishing deals and copyright assignment: exclusive songwriter agreements, co-publishing deals, and administration agreements; how to get paid for your music and master recordings: mechanical royalties, performance royalties, synch fees, master-use fees, print royalties, new electronic transmissions, and foreign sub-publishing monies. You also learn how and when to join important music organizations and societies: ASCAP, BMI, SESAC, Sound Exchange, and The Harry Fox Agency; and how to start your own publishing company: self-publishing, music libraries, resource guides, and pitching your own music in film, TV, games, advertising, corporate videos, movie trailers, and DVD featurettes. No prior understanding of music publishing is needed, but some online-distance learning experience is recommended.

 

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