DIY MUSIC MARKETING ONLINE VIA UCLA THIS Spring 2017: LEARN TO SAVE TIME AND MAKE MORE $
Do-It-Yourself Music Marketing X 448.80 Music 4 units
Of interest to DIY musicians preparing for the release of an independent recording, but applicable to managers, start-up record label personnel, and anyone interested in utilizing low-budget strategies to create a fully customized marketing plan of attack one step at a time.
Working individually, you learn basic marketing concepts to help you describe your vision, identify a market need, analyze your fans, learn from your competitors, demo your products and services, set your marketing plan goals, and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems.
The Internet, word-of-mouth, guerrilla techniques, social media, mobile marketing, publicity & public relations, film and television licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio, and sponsorships are all addressed.
Execution and leadership techniques for empowering your business partners, putting together a street team of super fans, mailing press kits, following-up, and tracking results are also investigated.
Utilizing easy-to-use marketing plan templates, you receive feedback in discussion boards and at the midterm and final exam.
Detailed reading assignments, screen-capture videos, quizzes, and interaction with fellow students all compliment the learning environment.
This class is recommended for self-motivated students and those who have taken online classes previously. Space is limited so early registration is recommended.
Required text: Music Marketing for the DIY Musician by Bobby Borg. Available in the UCLA bookstore.
More Bobby Borg: Press Play