The
Musician's Handbook:
A Practical Guide To Understanding The Music Business
FINALLY,
a book written BY A MUSICIAN FOR MUSICIANS-from an author who has actually
been in the trenches himself-from rehearsal studios to label signings,
from recording studios to concert stages. Get the FACTS about the music
industry-NOT THE FAIRY TALES.
In The Musician's
Handbook, veteran musician Bobby Borg reveals over 35 inspirational and
proactive strategies for pursuing a successful career in the music industry.
Other chapters of this indispensable primer provide comprehensive coverage
of the four types of business relationships, the five key people a musician
needs to succeed and the four major sources of music revenue.
Rare and
candid interviews with top industry professionals such as Fred Croshal
(GM of Maverick Records), Neil Gillis (VP of A&R and Advertising at Warner/Chappell
Music), Chris Arnstein (personal manager, international tour manager and
booking agent) and Henry Rollins (punk-rock legend of Black Flag and Rollins
Band) make the Musician's Handbook one of THE MOST HONEST AND RESOURCEFUL
BOOKS EVER WRITTEN ABOUT THE MUSIC BUSINESS TO DATE! If you're even thinking
about pursuing a career in music, or wondering why it hasn't turned out
as expected, The Musician's Handbook is a Necessity!
*Loaded with
invaluable information and contacts that can mean the difference between
succeeding and failing in the music industry
*Essential
reading for musicians, songwriters, publicists, managers, and anyone else
interested in making a successful career in the music business
*Filled with
entertaining anecdotes and side bars allowing you to flip through its
pages and read interesting stories and facts
*A Concise,
easy-to-read introduction to the business of music that arms musicians
with What they WANT and NEED about the music business so that they can
get back to doing what they like best-CREATING MUSIC!
WARNING:
The Musician's Handbook investigates the "realities" of the
music business behind the glamorous fantasy world often portrayed in the
media. It is designed to help you to understand the ins and outs of the
music industry. At times it will seem harsh. But the more aware you are
of the potential obstacles in your path, the better prepared and you will
be to overcome them. Whether you're out on the road, or just getting ready
to cut your first record, it pays to be armed with as much ammunition
as possible. Perhaps these quotes from a popular book among music industry
executives will help illustrate this point:
"Know
yourself and know your enemy and you will fight a hundred battles without
disaster."
"Know
the ground, know the weather; your victory will then be total."
- Sun Tzu,
from The Art of War
The Musician's Handbook.
Published by Billboard Books, an imprint of Watson-Guptill Publications.
Special Website Offer:
Get a signed copy of The Musician's
Handbook for just $16.98
(plus $5.00 shipping and handling)
That's $3.00 off the Suggested Retail Price ...PLUS,
for a limited time, I'm including a FREE copy
of The Musician's Crash Course Interview
Series on CD (a $12.99 value). 60 minutes of
the biz while you're mobile!
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