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The Musician's Handbook: Reviews

Musician's Cyber Cooler
http://www.jammindave.com
By: David Jackson

If I wanted to read a book about war, I don't want the author to be a news anchor, politician, or general. I want the book to be written by a soldier in the field who can tell me the good, the bad, and the ugly about war (so I can avoid being killed). Bobby Borg is a strong soldier with plenty of knowledge about the war that is the music business.

>As I started to read the book my first impression was "This is the drummer from Warrant?" Bobby Borg is not your typical musician. He rattles off quotes from dozens of books (so he is well read). He graduated Berklee with a BA in Professional Music (received the (Outstanding achievement in the Berklee College series) as well as UCLA (with a certificate in music business). He has been recording on major labels for 12 years. In addition to recording two albums with Warrant he has also recorded with Left for Dead, and Beggars & Thieves. Yes, our Soldier is WELL decorated. OK, so Bobby can play the drums and he's smart. But can he write?

If I lead a class on being in a band The Musician's Handbook would be required reading. We have been talking in the last few issues about Planning your band. Bobby outlines this whole process THOROUGHLY. The whole book is THOROUGH. Now there are times when you could get fact overload with books like this, but Bobby has done a nice job of adding entertaining sidebars to keep you interested. At the point my eyes were going to roll back in my head during the discussion of taxes, Bobby throws in an interview with freelance drummer Kenwood Dennard who gives you real life knowledge, and brings it on home.

This style of commentary, sidebar, and interview is used throughout the book. About half the way through the book, I noticed that not only does Bobby do a good job of making things easy to understand, but he is a really good interviewer. When he interviewed Fred Croshal (the head of Maverick Records), he was not afraid to ask the tough questions that might show a record label in a bad light (the type of questions that you would ask if you had the chance). His chat with Chris Arnstein (who has worked for um, EVERYBODY) about touring is CLASSIC.

The book covers about every aspect of the business from starting the band, choosing your management team, recording, publishing, and a whole lot more. He shows the reality of the BUSINESS. For example, how you can obtain gold record status and still owe the record company money. If you're thinking, "Well I'm just in a cover band" this book is still for you. I can see having this in my library as a reference book (I've added it to the Success Library on our site). It really does a nice job of covering a large amount of topics. When I turned over the back cover to see how much this book was, I expected to see a price of at least 35 bucks (the book is 288 pages and could inflict some bodily harm with some velocity put behind it). The fact that this book is 20 bucks is amazing. Throw in the fact that as of 7/25 this book was 30% off ($13.97) at amazon.com and you should now have a three word plan: BUY THIS BOOK.

Bobby says that he wrote this book because so many awesome musicians polish their art, only to learn about the business end one mistake at a time. He wanted to create an easily understood book that musicians could use to better understand the music business and he did a fine job. Here at the Musician's Cyber Cooler we are all about mentoring, and if we gave out medals, this solder would get pinned for a job well done.


The Musician's Handbook.
Published by Billboard Books, an imprint of Watson-Guptill Publications.
Find out more at http://www.watsonguptill.com
or order it here right now through Amazon.com

 

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Bobby Borg's Biography Bobby Borg's Education Bobby Borg: the Recording Artist Bobby's on-line cyber gallery! Articles written by Bobby Borg The Musician's Handbook: A Practical Guide To Understanding The Music Business - Billboard Books Reviews of The Musician's Handbook: A Practical Guide To Understanding The Music Business Quotes about The Musician's Handbook: A Practical Guide To Understanding The Music Business Glossary of Useful Music Terms and Definitions Calendar of Events: book signings, seminars, appearances, etc. Community Forums - ask your questions, find answers, develop industry connections. Bobby Borg's On-line Store - other drum books, t-shirts, etc. Click here to send me an e-mail.Click here to find out more about Bobby Borg - the consultant, educator, moderator and panelist.
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