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Advice > Articles > Use Real Time Marketing

Use Real Time Marketing

Real time marketing is the process of monitoring social networking sites and other media sources for information as it unfolds, and immediately employing clever strategies to capitalize on these findings and gain a competitive advantage.


As stated by David Merman Scott in Real-Time Marketing & PR, After the owner of The Roxxy Theater In Los Angeles spotted a social network post from a girl who had just complained about a drink, he immediately located her in the club (by observing her profile picture), and gave her a new drink—all in real-time. Needless to say, the customer was impressed. This actually helped the Roxxy's owner to strengthen the relationship and form a tighter bond. Pretty cool. 


After Dave Carroll witnessed United Airlines carelessly dropping his guitar as it was being loaded onto the plane, he immediately started to blog about it before the plane even took off. Wasting no time, he then created a humorous video called United Breaks Guitars that he posted to You Tube. Not only did it go viral and receive over several million hits, a case company offered Carrol to build a complete line of traveling cases using his name for the brand and giving him a cut of the royalties. 


This is real time marketing at its best. It’s about speed, agility, and creativity to help you seize the day. Look around you. What do you see? Can you spot any opportunities? Can you think of any ways that you might use real-Time Marketing? Give this some thought. You’ll be glad you did. 


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