Music Marketing for the DIY Musician

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Advice > Articles > MUSIC MARKETING FOR THE DIY MUSICIAN: PUBLICITY!

MUSIC MARKETING FOR THE DIY MUSICIAN: PUBLICITY!

STIMULATE PUBLICITY AND Build GOOD PR 

 

Stimulating publicity and building good PR (public relations) are the first of many promotional strategies that you can use to help promote your products and services. 

 

Publicity refers to articles, reviews, and comments that journalist write about you because they want to write about you. In other words: Because you “earned” their interest and respect.

 

PR refers to what happens in the minds of your target audience as a result of great publicity. Overall, fans are left with a much stronger image of you, your offerings, and your brand. 

 

So how should you start stimulating publicity and building good PR? Consider the following:

 

  • Create an informative press kit (physically and digitally) that includes a biography, picture, current news release (or press release), and a sample of your music. 
  • Create a list of local magazines, newspapers, and blogs red by your target audience.
  • Build relationships with local journalists by first reaching out and complimenting them on their work. 
  • Send local journalists (after getting permission) your press materials and be clear about what it is you want from them: A record review, live performance review, or an interview. 
  • Become part of the local news by being part of your local scene: Attend other artist’s shows, go to award ceremonies, and hang at parties where local press people hang out. 
  • Participate in community activities in which you strongly believe (feed the homeless, 5k run to cure cancer, etc.), and then inform the local press of the good deeds you do.
  • Devise a “publicity stunt” (a sneaky/crazy/daring activity) that gets press people to take notice and write about you. Just be sure not to do anything illegal. 
  • Start your own magazine and write about local bands (including your own).   
  • Capitalize on your school’s paper, newsletter, etc., where you already have an “in.”
  • Publicize (your publicity) by including various quotes and testimonials in your biographies, press releases, and anywhere else that you can.  
  • Hire a talented communications student at a local college to help with some of the above tasks, and/or entice one of your fans to help out with some of the work.  

 

 

As you can see, there are a variety of different ways to generate publicity and strengthen your public’s perception of you. But don’t be mislead: publicity and PR are not as easy as 1 - 2 - 3. They require follow up (over long periods of time) just to get one magazine or blog review. But if you’re pleasant, charming, and have truly a great product, all the hard work will all pay off. 

 

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Music Marketing Fpr The DIY Musicians By Bobby Borg is scheduled for release on September 2014 on Hal Leonard Books. Look for it at BobbyBorg.com/Store, AMAZOn, or at HAl Leonard. 

 

Do Not USe This Article without Proper Copyright Notices and Credits to Bobby Borg Copyright © 1014 By Bobby Borg 


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