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Advice > Articles > KNOW WHO’S RUNNING THE BUSINESS AND HOW BY KEEPING UP TO DATE

KNOW WHO’S RUNNING THE BUSINESS, AND HOW, BY KEEPING UP TO DATE

Copyright 2003, 2008, 2014 By Bobby Borg

 

 

How are you supposed to network and meet people in the music industry if you don’t know who’s running the business and how they are doing it?

 

Trade magazines like Billboard magazine (www.billboard.com) and Spin (www.spin.com) regularly provide information about the movers and shakers in the industry. You can also read the liner notes of albums and find out who’s producing, managing, and sponsoring the most successful artists. Also be sure to study the players that are behind the records that are at the top ten of the Billboard record charts, the songs that are the most downloaded on iTunes (www.itunes.com), the song snippets that become the most popular “mobile tones” for cell phones, and the music that is the most streamed on sites like Spotify and iTunes Radio.  

 

Now be sure to study why certain artists and songs are successful. When you log onto a major website like iTunes, consider the promotion you see for certain successful artists, whether these artists were played on college radio stations before getting spun on commercial stations, and whether these artist were touring before their recordings came out? Also consider whether these artists were getting a lot of attention on video sites like YouTube (www.youtube.com), whether they were posted all over social networking sites like Twitter (www.twitter.com) and Facebook (www.facebook), and whether they were aligned with any local or corporate sponsors.  

 

All of this information will make you more knowledgeable about who’s running the music business, how it is being run, and how other artists are getting to that next level. You’ll be more knowledgeable and you’ll appear informed and on top of your game when networking and conversing with other people in the business. —Bobby Borg 

 

 

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