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Advice > Articles > Best Practices For Social Networks

Best Practices For Social Networks

6 Best Practices for Media Companies on Facebook

http://mashable.com/2011/05/09/facebook-media-companies/

 

The article titled Six Best Practices published by Mashable is a great article that focuses on the best practices of media companies on social networks. Topics include: 1. Choose the Right Content, 2. Add a Thoughtful Caption, 3. Time Your Posts, 4. Listen & Engage, 5. Use Feedback to Inform Storytelling, 6. Journalists Should Use It, Too).  Here are a few thoughts the article raised for me.  

 

1) Make “Content” Your Strength.

 

Of all the topics included in the article, the one that I have become more comfortable with lately,  and the one thing that all social marketers should certainly focus on improving, is content. As they say, “Content is king.”

 

But what makes great content great? As stated in the article, it’s all about “Content that inspires emotional connections with readers.” Knowing what connects with readers takes practice, as well as a regular evaluation of all of the posts you make. 

 

If I may indulge, here’s what generated the greatest number of responses for me over the last week: 

 

  • Engaging surveys with funny graphics: I used a survey with a funny picture of a man throwing a TV out of his window and the question: “Curious: Have any of you DIY artists out there ever used local cable ads or radio ads to promote your career? I think that this post was successful because it is a relevant topic to my network and it gave people an opportunity to engage with each other to answer an important question. Should we use funds to advertise, or not? Recommendations  from others is an important aspect of social networks. 

 

  • Engaging questions that trigger conversation and possible debate: I posted a survey question with an interesting photo and the caption: “View from back window in Princeton NJ as I write a new music business book. BTW, When you think of "promotion," what do you think of?” This post actually created a heated debate between other people on my network. Again, here I think people had an opportunity to engage with each other while showing off their expertise about promotion as well. Promotion is also a sensitive topic. We all want to be noticed and we all people to appreciate the benefits of our products and services so that we can increase awareness and make sales. I believe that this is what made this post the most attractive to my network. 

 

  • Short “Tips” articles and cartoon graphics: I posted an article with a funny cartoon graphic and the header: “Ten Tips: Which Marketing Mix Strategies Should I Use?” Of note here is that this actually got people sharing the article on their own networks. This shows that people are interested in useful content that they feel is useful and relevant to a wide variety of people and not just themselves. It also shows that it never hurts to draw people in with a funny obscure cartoon graphic that pierces through the clutter. 

 

  • Historical content that builds trust: I used a baby picture of me early in my career playing drums with the header “12 Years Old.” I suppose what people connected with most here is the heritage factor and trust it builds. It’s like, “Hey, this is someone that has been playing music for a long time, and hey, he was actually once a cute kid.” (LOL). It shows realness and longevity. That’s important. 

 

  • Personal graphics and transparent content: I posted a picture of me early in my career sitting in a stadium before one of my concerts with the header: Who wears short shorts?” Yes, I’m making fun of myself. I believe that this post got people’s attention due to the transparent nature of the post. It tells my story while showing that I am willing to make fun of myself and be vulnerable.

 

2) Don’t Let “Timing” Be Your Weakness. 

 

Of all the topics included in the Mashable article, the one thing that has been the most difficult for me over the years, and that I believe is most difficult for other social marketers, is timing. Timing refers to the number of posts that one makes per day or week and the space between each one of these posts. Bottom line, you need a plan, you need consistency, and you definitely do not want to overwhelm with too much stuff, especially worthless posts about “just drinking a glass of water.” So be sure to set guidelines for each network and decide on something like, “One relevant and informative post per day” and then stick to it. Sound good?

 

So that’s about all for now. While there are a variety of best practices for social media marketing, I believe that content is king and that you must study and measure what is and is not working for you so that you can adjust your strategies and build your strengths. If “timing” is an issue or a weakness for you, and you have no method to your madness, be sure to create a social strategy and space out your posts as to not overwhelm your followers. And remember: no mindless crap!

 

Be sure to check out the Mashable article yourself for more best practices at http://mashable.com/2011/05/09/facebook-media-companies/ and visit www.bobbyborg.com for even more helpful articles.

 

 


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