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Advice > Articles > Barcodes, Retail Stores, And Proving Sales

Barcodes, Retail Stores, And Proving Sales

COPYRIGHT©2013 BY BOBBY BORG

 

When selling your record and other products in retail stores, you’ll need a barcode placed on your packaging to identify, track, and share information. 

 

By licensing a unique company “prefix number” with GS1US (http://www.gs1us.org), you can create a predetermined quantity of different “identification numbers” and "UPC barcodes" to represent your different products. Besides  retail identification, you can also create item numbers to represent locations and even different product sizes and colors. 

 

While licensing a unique prefix number is the prudent approach for larger companies that represent many products, licensing fees and annual renewals are expensive for DIY artists — thus a licensed company like Disc Makers (www.discmakers.com) can generate or resell “item numbers” and barcodes at a small charge (and sometimes for free).  

 

To receive sales and other data about a recording as it passes through scanners in retail stores, you must register your company and barcode with Nielson SoundScan (http://www.nielsen.com) and ask about their “affordable indie subscriber packages.”   

 

BY BOBBY BORG. ALL RIGHTS RESERVED. 

 

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