Music Marketing for the DIY Musician

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Business Basics for Musicians

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About > Bio

BOBBY BORG INFORMATIONAL BIOGRAPHY

 

Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience. A graduate of Berklee College of Music with a BA in Professional Music, and UCLA Extension with a certificate in Marketing Management and Project Management, he serves as a music business educator at Musician’s Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas. As a music business and A&R consultant to managers, labels, and supervisors, Borg is also a prominent guest speaker at music industry events and a regular contributor to international music business publications. He is the author of Billboard Books best-seller The Musician’s Handbook, Business Basics For Musicians, and Music Marketing For The DIY Musician. Borg was elected Vice President of Special Events For The American Marketing Association in Los Angeles and was awarded the Volunteer of the Year. 

 

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Apprentice

Academic

Recording Artist

Instructor

Moderator/Panelist/Keynote Speaker

Journalist

Consultant

Author



 

 

Apprentice

Bobby Borg began playing the drums at age six in Princeton, New Jersey. Inspired by his father, a successful designer/entrepreneur, he practiced up to twelve hours a day—literally till his hands bled. He studied in New York City with elite musicians Kenwood Dennard, Gary Chaffee, and Tony DeNicola.

 

Academic

Borg earned a B.A in Professional Music at Berklee College of Music in Boston—special awards and honors Include: Outstanding Participation in The Berklee Concert Series. Borg also received a certificate in Instructor Development at UCLA Extension (focusing on curriculum development, leadership, and management), Music Marketing (focusing on research, planning, and strategizing), and Project Management (focusing on schedules, budgets, and quality). 

 

Recording Artist

Borg was part of the multi-platinum rock group Warrant where he helped write and record two albums, Belly To Belly and Warrant Live (released by CMC/BMG). The band toured extensively throughout the United States, Japan, Canada, and Mexico playing large clubs and amphitheatres—both as a headliner and a supporting act to artists like Alice Cooper and Vince Neil.

 

Borg was also part of the rock group Beggars & Thieves where he recorded Beggars & Thieves on Atlantic Records. The band was managed by Q-Prime Management (managers of Metallica and Smashing Pumpkins), produced by Steve Thompson and Michael Barbiero, and assisted by Desmond Childs (songwriter for Aerosmith, KISS, and many others).

 

Borg formed the alternative rock band Left for Dead where he released Beatings from Orlando (licensed by Alfa Music Japan). LFD embraced the independent and DIY work ethic and toured the United States in small vans. Pearl, Rhythm-Tech, Sabian, and other major equipment manufacturers sponsored him, and still do today.

 

Instructor

Borg is currently an instructor at Musician’s Institute and UCLA Extension where he teaches music business classes including: Intro To Music Publishing, Independent Music Marketing, The Business of Working Musicians, From the Streets To Success, Doing Business as a Band, and Music Business for Degree Students. He arranges educational opportunities for institutions around the world, such as Russia and Japan, and travels overseas to lecture on the U.S industry. Borg also teaches drum and percussion classes.

 

Moderator/Panelist/Key Note Speaker

As a moderator, panelist, and key note speaker, Borg contributes to major industry panels for The California Lawyers For The Arts, SXSW, Taxi Road Rally, Berklee College of Music, and the University of Miami, and he sits beside noted guests like Todd Brabeck (ASCAP), Joe DiMona (BMI), and Dina LaPolt (LaPolt Law).  He also speaks to a series of songwriter groups like Songsalive, Songnet, and Just Plain Folks. Borg is noted for his energy, clarity, organization, and real-word experiences.

 

Journalist

Borg writes for a number of international publications such as Modern Drummer, Music Connection, Berklee Today, Performer, and Singer Magazine. Additionally, he is a contributor to a number of websites including Get Signed.com, Music Dish, and Indie-Music.com.

 

Consultant

As a music business consultant, Borg meets privately with managers, producers, production companies, independent and DIY artists, songwriters, and anyone else needing advice in business, presentation, and career strategy. Both one-on-one (nation-wide, seasonally) and phone consultations are available.

 

Author

Borg’s book The Musician’s Handbook: A Practical Approach To Understand The Music Business (Billboard Books) has been used in educational institutions and songwriters’ groups around the country. He is also the author of Music Marketing For The DIY Musician: Creating and Executing A Plan of Attack on a Low Budget, and Business Basics For Musicians: The Complete Handbook From Start To Success. Attorney Peter Peterno (representing Dr. Dre), Don Gorder (Chairman of music business at Berklee College of Music), and Steve Vai (noted guitarist) endorse Borg’s works. He is the author of seven other music instructional books including Rudimental Combinations.

 

Borg lives in Los Angeles, CA and enjoys fitness, Krav-Maga, and reading.

 

 

 

To check out the resources available by Borg, click here.

 

To find out more about Borg’s consulting, click here.

 

 

 

 


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